Glen Eagle is a golf club in Hudsonville who prides itself on having the most unique and strategic greens and having the best value golf in the Grand Rapids area. The goal of the rebrand was to update and create cohesion through a fun and friendly brand experience. The new logo was designed to tie in the name of the course and connect it to golfing by using a strong and confident eagle poised while holding a golf club. The tagline “Pin High” was created as a way to connect with golfers by using a common and motivational phrase used in the game of golf.